Role

Digital Marketing Specialist

Hard skills

Organic social media, Adobe Creative Cloud, analytics tools

soft skills

Cross-functional communication, time management, organization

January 2021 - December 2021

University of Oregon

Sports Product Management

Digital Marketing Specialist

As a digital marketing specialist for the Sports Product Management program, I led content creation and execution across all social platforms (LinkedIn, Instagram, Facebook, YouTube).

In coordination with the marketing director, I developed strategic marketing campaigns that increase engagement, traffic and brand awareness. I also served as the lead videographer, producing and editing video content for all social (all photos and videos to the right were produced by me).

On Instagram, from August to November 2021 I reached 451K accounts with a 2,100% increase in engagement and nearly 10% increase in follower count (compared to May-August). I single-handedly launched Reel content through the platform, amassing nearly 30K views.

Take a look at #SPM social

Sneakerhead Stories

The #SneakerheadStory campaign was started to highlight students in the cohort and share their passion for sneakers. These videos, which were posted via Instagram TV and YouTube, garnered high engagement and viewership rates.

Unspun Feature

The program often works with many innovative companies within the sports product industry, including Unspun, a custom jeans brand centered around sustainability. This video showcased the beneficial partnership between SPM and the brand, highhlighting the co-founder, her insights, and our students who participated in the beta testing of the company's platform.