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Product Management & Merchandising
Hard skills
Technical footwear knowledge, active listening, business engagement, Salesforce, Microsoft Teams
soft skills
Time management, relationship building, storytelling
November 2021- Current
New BalancE Trackster
As a "Trackster," I'm responsible for the successful execution of product training the staff as well as promotional and merchandising tasks for footwear, apparel, and accessories at running specialty (Fleet Feet, Portland Running Company, etc.) and sporting goods accounts (REI, Dick's Sporting Goods, etc.) I build strong business relationships with store owners, managers, and retail sales associates to drive sell-through on New Balance products. I also serve as a digital brand ambassador, helping to bridge digital messages with staff in stores.
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