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Role

Technical Sales Representative "Trackster"

Hard skills

Technical footwear knowledge, active listening, business engagement, Salesforce,  Microsoft Teams

soft skills

Time management, relationship building, storytelling

November 2021- Current

New BalancE Trackster

As a "Trackster," I'm responsible for the successful execution of product training, educational, promotional, and merchandising tasks for footwear, apparel, and accessories at running specialty (Fleet Feet, Foot Traffic, etc.) and sporting goods accounts (REI, Dick's Sporting Goods, etc.) I build strong business relationships with store owners, managers, and retail sales associates to drive sell-through on New Balance products. I also serve as a digital brand ambassador, helping to bridge digital messages with staff in stores.