Co-Team Lead and Primary Developer
Tech pack creation, footwear development, product management
Communication, teamwork, leadership, problem solving
trail running co.
The University of Oregon Sports Product Management graduate degree includes an immersive 18-month project that takes students through the entire product creation process — from brief to box. It offers hands-on opportunities to build products on-site in the innovation lab while also learning about the business of creating sports products through the lenses of global business, sustainability and innovation. Below you'll see each phase of the product creation process, which myself and five other teammates went through to create our own trail running brand and signature product.
CAD designed by Roy Song
Through extensive industry trend analysis, consumer interviews, surveys and more, we found that consumers are flocking to the trails to get outside and destress from long workweeks. However, they are so worried about injuring rolling an ankle on a rock or branch that they can't fully take advantage of all that the trails have to offer.
At this stage, we created a tech pack that included all the details that the factory needed to create our footwear. From there, we worked closely with a factory in Guangdong, China to develop our trail running shoe. As the primary developer on the project, I served as the sole point of contact with the factory to ensure that the footwear met our fit and function standards while also being on-time, on-design, manufacturable, sustainable and profitable.
While we continued to develop our footwear samples with the factory, we also curated a marketing strategy to help tell the story of our brand and product from a consumer-facing standpoint. We also analyzed our supply chain strategy and created a plan of action to bring our product to the Chinese market.
During this stage, we broadened our understanding of the Latin American market, researching the ways in which we can adapt our product line to fit the Chilean consumer.
Coming soon: LATAM entry strategy
For the final stage, we dove into the logistics of our product launch — from direct-to-consumer strategy to forecasting.